Whenever technology advances to the point of usefulness, it's usually because someone found a great fit between two or more previously independent offerings. In techspeak, this has been referred to as a Mashup (adapted from the music industry).

Well, join me in welcoming the latest Mashup -- between Internet delivery, Telecommunications, Television, Videos, and the social web (and much more, I suspect).

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The GroupSystems Expediting Innovation Spotlight Series features leaders from the government, defense, business and education sectors sharing how they are driving innovation and change within their organizations. 

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Featured Speakers

Cynthia Pickering, Collaboration Capability Architect, Intel Corporation

Cindy Pickering is a Senior Principal Engineer within the Intel IT Strategy, Architecture and Innovation group. She

Taking your company from zero to hero on the social web

Many of today’s companies recognize the urgency of converting to a customer-centric, social web-based, operation. The excuses and faulty logic brought on by global prosperity have been replaced by an honest examination of internal operations and external market share. As the various departments search for collaborative ways to maintain profitability in uncertain economic times, we will see more and more arrive at the duh! moment of realization that the customer comes first.

Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders.

Socialutions looks at advanced social computing tools holistically as a means which facilitates operational improvements and breakthrough strategies across all elements of any business.

Every business has a set of common challenges that impact performance which includes both “soft” and “hard” issues requiring constant monitoring, leadership and management methods to achieve improvements. These include

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As we watch developments across the web we try and look ahead as to where and when the functions and features will converge. Features such as video, micro blogging, networking, blogging, feeds, search etc. etc.

Functions like user centric controls for all their web activities and interfaces. Last but not least, how users and brands can monetize all these activities with user centric controls and ease of use.

Mary Meeker of Morgan Stanley says ” Moving on to video and then wrapping it up with monetized. This is the data of Cash Logic that I shared a little bit earlier.

Every business has a Public Relations machine. The definition of Public Relations (PR) is the managing of internal and external communication of an organization to create and maintain a positive image.

Public relations may involve popularizing successes, downplaying failures, announcing changes, and many other activities; but ethical P.R. practitioners can also convince companies to work more closely with its various publics and form win-win relationships.

Notice the emphasis on “managing communications to create and maintain a positive image”. Now note the extended definition: ethical P.R. practitioners can also convince companies to work more closely with its various publics and form win-win relationships.